Awake In Awareness Hong Kong
Where brand awareness meets personal awareness
An independent consultancy holding two practices —
marketing & communication strategy for businesses,
and mindful practice for the one in need.
One founder. Two practices. One philosophy: clarity begins with awareness.
Where the "Awareness” carries two meanings.
The Story
In marketing, awareness means visibility — how people notice and remember a brand.In mindfulness, awareness means presence — how one notices their own breath, thoughts, and being.This brand stands at their meeting point: helping businesses arouse awareness in their audiences,
while reminding people to return to awareness within themselves.One founder, two practices, one shared philosophy: clarity begins with awareness.
About Connie
Founder Story
I'm Connie Fung — a brand and communications strategist based in Hong Kong, with over a decade of experience across agencies and in-house roles.I'd spent a decade in the industry — moving from creative copywriter to account servicing to strategic consultant across Accenture Interactive, Publicis Groupe etc., working with brands like Cathay Pacific, Porsche, Max Mara, K11, and Henderson Land. I later took part in marketing for Swire Properties for nearly four years, defining the precinct's brand voice and doubling its social community within a year, and running integrated campaigns across brand, PR, social, art & culture, wellness events, and production.In parallel, I'd been practicing yoga and meditation for years (RYT200-certified) — the slow training of personal awareness. A Master's in Intercultural Studies at CUHK sharpened the lens further, teaching me to read brands the way one reads culture.And somewhere along the way, the two practices collapsed into one.Because brand awareness and personal awareness are the same discipline — the willingness to see what's actually there, underneath the noise.That's what Awake In Awareness does. We help brands know themselves — so the world can finally know them too.
Services
Strategy Room - Primary Services
Marketing & Communications
Strategy and SOPs that are clear, structured, and unmistakably human — built for marketing teams agencies, and founders and who are ready to communicate with intention.
Stillness Room - Secondary Services
Yoga &
Mindfulness
A pause for corporates, creatives, and individuals ready to breathe, reset, and rediscover their ground.
Marketing & Communications Packages
Plan A - For Agency and Marketing Teams
A1 — Project-Based Strategist
Best for
Agencies preparing a pitch. Brands navigating a positioning shift. Teams that need a strategist in the room for a defined window.
What you get
• Strategy deck built for the room it will be presented in
• Brand positioning framework, written to be defended
• Insight workshop with your team
• Revisions and standby through the pitch or launch window
Charge by project
A2 — Fractional Strategy Director
Best for
Agency owners carrying too much alone. Teams whose Account Servicing layer is stuck between junior and director, are winning good work and losing margin to service scope.
What you get
• Strategic oversight on accounts and new business
• Translation of creative ideas into business language
• Coaching for your Account Servicing team and Creative Project Management
Monthly Retainer | in-office sessions included
Plan B - For Business Founders
B1 — Brand Clarity Sprint
Best for
Business Founders who can describe what they sell but not yet why it matters. Small teams ready to grow but unclear on the message. Brands that have outgrown the language they launched with.What you get
• Discovery — founder interview + landscape read
• Positioning framework — who you're for, what you stand against, what only you can say
• Messaging architecture — the few sentences your brand should be able to say in its sleep
• 90-minute strategy session to walk you through it, not just deliver it
Charge by project, 4 weeks end-to-end
B2 — Founder's Strategic Companion (add-on)
Best for
Sprint clients who want a thinking partner on retainer — for the marketing decisions that come up between launches and quarters.What you get
• One 90-minute strategy call per month
• Asynchronous message access between calls
• Recommendations on what to execute next, and what to leave aloneMonth-to-Month, available only to sprint client
Stillness Room
Yoga & Mindfulness Packages
Corporate Wellness Sessions
• Tailored classes for creative and corporate teams in fast‑paced industries.Mindful Movement / Private Class
• Gentle sessions to reconnect with breath, body, and soul.Mini Retreats
• A retreat shaped to your group's theme, not a fixed curriculum
• Movement, stillness, conversation, and unhurried space between
• Half-day, full-day, or weekend, indoor or outdoor
Tell me what you're working on. Or what you're trying to stop working on.
Get in Touch
Most engagements begin with a 30-minute conversation — no deck, no pitch, no obligation on either side. I'll ask a few questions. You'll get a clearer sense of whether this is the right room.I read every message myself, and reply within two working days.
Awake In Awareness
Where brand awareness meets Personal Awareness
Hong Kong · working globally
© Awake In Awareness Limited 2026. All rights reserved.